14
Mar
ASCI has launched the Endorser Due Diligence service. The service will offer ASCI’s expertise in advertising assessment, including technical claims that are part of the advertisement. It has established a panel of experts from over 20 disciplines. The advertisements can be sent to ASCI at any stage, including pre-production. This ensures that the endorser can do their independent due diligence before the advertisement is produced. The Consumer Protection Act, 2019 provides for the imposition of fines or even prohibiting the endorser of a false or misleading advertisement from making an endorsement of any product or service for a period. According…