india

16 Jun

Koparo Ropes in Mira Kapoor as Brand Ambassador

Priyanka BhowmickBusiness, Entertainment, IndiaBusiness, Entertainment, india

Brand Koparo announced Mira Kapoor as the brand ambassador to promote safe and sustainable cleaning practices to premium households across India. D2C brand Koparo, a leading provider of non-toxic cleaning solutions for modern and premium homes, has announced Mira Kapoor as their brand ambassador. As the brand believes, Mira Kapoor is one of the most trusted voices in the health and wellness segment, a hands-on millennial mom who talks about wellness and is busy with tips for a healthy home environment. As part of this exclusive tie-up, Mira Kapoor will be endorsing Koparo's core products, including their innovative dishwashing liquid…

16 Jun

India’s Reliance to raise up to $2 billion to fund expansion, Bloomberg reports

Priyanka BhowmickBusiness, IndiaBusiness, india

Mukesh Ambani-led Reliance Industries is in talks with foreign exchange lenders to raise up to $2 billion in funds for the expansion of the oil-to-telecom firm, a report said on Thursday. Reliance plans to use India's dedicated external commercial lending route to secure loans, Bloomberg reported, citing sources. The facility can last between three and five years and a portion of the money will also be used for refinance of loans that mature in September, the report said. Bank of America, Citigroup and Standard Chartered are among the lenders involved in the loan talks, the report added. Reliance had said…

15 Jun

Honda now offers up to 10 years of warranty for bikes & scooters

Priyanka BhowmickBusiness, IndiaBusiness, india

Honda has launched a new extended warranty program called 'Extended Warranty Plus' for its motorcycles and scooters. As part of this program, customers can get an extended warranty of up to 10 years. The Extended Warranty Plus offers coverage up to 130,000 km and 120,000 km on 250cc motorcycles and scooters, respectively. The price of the 150cc-250cc model starts at Rs 1,317-1,667. The program offers flexible options depending on the age of the vehicle. Customers can purchase an extended warranty from 91 days to 9 years from any authorized dealership. The extended warranty covers routine maintenance, mechanical and electrical parts…

14 Jun

Dabur onboards Nora Fatehi as brand ambassador

Priyanka BhowmickBusiness, BUSINESS, Entertainment, IndiaEntertainment, india

The brand has launched a campaign with the actor which includes a television commercial to promote its newly launched Ayurvedic products. With its new product launch, Dabur is eyeing a significant share in the cooling oil segment that has been dominated by a few players for years. Commenting on the association, Abhishek Jugran, Vice-President-Marketing, Dabur India said in a statement, “We are thrilled to partner with Nora Fatehi, the epitome of cool power and natural beauty, to launch Dabur Cool King, a new cool hair oil. With a unique innovation. Nora will be instrumental in deepening our consumer connect, especially…

13 Jun

Xiaomi India appoints Disha Patani as brand ambassador

Priyanka BhowmickBusiness, Entertainment, IndiaBusiness, Entertainment, india

Actress Disha Patani, known for her growing popularity and commanding presence, has been roped in as the brand ambassador for Xiaomi India's Redmi audio and mobile accessories range. Her vibrant personality and dynamic image make her an ideal choice to represent the brand, especially among the younger generation. Patani's association with Xiaomi will kick off the upcoming campaign for the Redmi Buds 4 Active, where she will showcase her daring side through thrilling stunts, showcasing the immersive audio experience offered by the state-of-the-art wireless earphones. https://www.instagram.com/p/CtLeMXCv0vj/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA== Announcing the collaboration on Instagram, Xiaomi India showed their excitement and wrote, “We are…

12 Jun

SUGAR POP Beauty onboards Shehnaaz Gill as Brand Ambassador

Priyanka BhowmickBusiness, IndiaBusiness, Entertainment, india

Sugar Pop Beauty, young India's favorite makeup brand, a Bollywood actress Shehnaaz Gill as its first brand ambassador.This partnership between the Bigg Boss star and the young, fun makeup brand will further strengthen SUGAR POP's position as a fan favorite and create new opportunities for massive customer acquisition, especially with the Gen Alpha and Gen Z audience who are new to India. makeup Shehnaz will be seen for the first time in a short digital promotional campaign that reinforces the brand's USP of easy-to-use high-quality makeup products and announces her as the face of the brand. Commenting on the partnership,…

10 Jun

Road accident death rate has dropped in Kerala after AI cameras became operational

Priyanka Bhowmickaccident, India, Tech Byteindia

Kerala Transport Minister Antony Raju has claimed that since the introduction of artificial intelligence (AI) cameras, the death rate in road accidents has come down in the state. The AI cameras installed across the state became operational on June 5. "Kerala reports an average of 12 road accident deaths per day, but since the introduction of AI cameras, the number has come down to 5-8," Minister Raju said on Friday. In the first four days since installation, 3,52,730 traffic violations were detected by the cameras. The minister said that Keltron has uploaded 19,790 cases to the Integrated Transport Monitoring System,…

10 Jun

Epson ropes in actress Rashmika Mandanna as brand ambassador

Priyanka BhowmickEntertainment, IndiaEntertainment, india

Epson India, a digital and printing solutions provider, announced Indian film actress Rashmika Mandana as its brand ambassador. The actress will collaborate with Epson to promote its products in India and will debut in a multi-media campaign launched for Epson EcoTank printers in June. The campaign will focus on the economic and environmental benefits of Epson's EcoTank printers. The campaign will focus on the economic and eco-friendly benefits of Epson's highly successful EcoTank printers. Collaborating with the versatile actress known for her performances across Kannada, Hindi, Telugu, and Tamil cinema, Epson hopes to leverage Rashmika's popularity to reach out to…

09 Jun

McDonald’s India signs NTR Jr as their new brand ambassador

Priyanka BhowmickBusiness, IndiaBusiness, india

McDonald's India (West and South) has taken a giant leap by signing Tollywood's Young Tiger, NTR Jr., as its brand ambassador, who recently danced the world to the tune of the Oscar-winning 'Natu-Natu'. The brand has launched an action-packed TV commercial conceived by DDB Mudra, featuring the mass superstar and showing him driving the #DontExplainJustShare message in his impeccable style. The brand has reimagined its marquee chicken range—the McSpacy Fried Chicken offering—by introducing 'McSpacy Chicken Sharers' into the sharing box for the first time. The brand film highlights the offer to 'just share' McSpicy Chicken with everyone without the need…

09 Jun

Meesho revamps brand identity to appeal to wider audience

Priyanka BhowmickBusiness, IndiaBusiness, india

Meesho has unveiled a new brand identity for the e-commerce platform that helps every Indian get the ultimate joy by making value-first purchasing decisions. The company aims to strengthen its position as a one-stop horizontal platform that caters to the daily needs of millions of Indian shoppers.Brand Restructuring aims to showcase the inclusion of the e-commerce platform with a huge collection of value-first products and how it is helping customers across income categories, geographic, language, gender and age groups realize their shopping aspirations. The new colour palette includes hues of 'jamuni' and 'mango', evoking the vibrancy and splendor of India's…