India

12 Jun

SUGAR POP Beauty onboards Shehnaaz Gill as Brand Ambassador

Priyanka BhowmickBusiness, IndiaBusiness, Entertainment, india

Sugar Pop Beauty, young India's favorite makeup brand, a Bollywood actress Shehnaaz Gill as its first brand ambassador.This partnership between the Bigg Boss star and the young, fun makeup brand will further strengthen SUGAR POP's position as a fan favorite and create new opportunities for massive customer acquisition, especially with the Gen Alpha and Gen Z audience who are new to India. makeup Shehnaz will be seen for the first time in a short digital promotional campaign that reinforces the brand's USP of easy-to-use high-quality makeup products and announces her as the face of the brand. Commenting on the partnership,…

10 Jun

Road accident death rate has dropped in Kerala after AI cameras became operational

Priyanka Bhowmickaccident, India, Tech Byteindia

Kerala Transport Minister Antony Raju has claimed that since the introduction of artificial intelligence (AI) cameras, the death rate in road accidents has come down in the state. The AI cameras installed across the state became operational on June 5. "Kerala reports an average of 12 road accident deaths per day, but since the introduction of AI cameras, the number has come down to 5-8," Minister Raju said on Friday. In the first four days since installation, 3,52,730 traffic violations were detected by the cameras. The minister said that Keltron has uploaded 19,790 cases to the Integrated Transport Monitoring System,…

10 Jun

Epson ropes in actress Rashmika Mandanna as brand ambassador

Priyanka BhowmickEntertainment, IndiaEntertainment, india

Epson India, a digital and printing solutions provider, announced Indian film actress Rashmika Mandana as its brand ambassador. The actress will collaborate with Epson to promote its products in India and will debut in a multi-media campaign launched for Epson EcoTank printers in June. The campaign will focus on the economic and environmental benefits of Epson's EcoTank printers. The campaign will focus on the economic and eco-friendly benefits of Epson's highly successful EcoTank printers. Collaborating with the versatile actress known for her performances across Kannada, Hindi, Telugu, and Tamil cinema, Epson hopes to leverage Rashmika's popularity to reach out to…

09 Jun

Nirmala Sitharaman’s Daughter Marries PMO Official Pratik Doshi In Intimate Ceremony

Business CorrespondentIndia

Union Finance Minister Nirmala Sitharaman's daughter Parakala Vangmayi, a journalist by profession married to Pratik Doshi, a PMO officer in a simple ceremony in Karnataka's Bengaluru on 8th of June(Thursday). The marriage rituals were followed according to the Brahmin tradition.No VIP's were invited it was an intimate and simple marriage ceremony.

09 Jun

McDonald’s India signs NTR Jr as their new brand ambassador

Priyanka BhowmickBusiness, IndiaBusiness, india

McDonald's India (West and South) has taken a giant leap by signing Tollywood's Young Tiger, NTR Jr., as its brand ambassador, who recently danced the world to the tune of the Oscar-winning 'Natu-Natu'. The brand has launched an action-packed TV commercial conceived by DDB Mudra, featuring the mass superstar and showing him driving the #DontExplainJustShare message in his impeccable style. The brand has reimagined its marquee chicken range—the McSpacy Fried Chicken offering—by introducing 'McSpacy Chicken Sharers' into the sharing box for the first time. The brand film highlights the offer to 'just share' McSpicy Chicken with everyone without the need…

09 Jun

Meesho revamps brand identity to appeal to wider audience

Priyanka BhowmickBusiness, IndiaBusiness, india

Meesho has unveiled a new brand identity for the e-commerce platform that helps every Indian get the ultimate joy by making value-first purchasing decisions. The company aims to strengthen its position as a one-stop horizontal platform that caters to the daily needs of millions of Indian shoppers.Brand Restructuring aims to showcase the inclusion of the e-commerce platform with a huge collection of value-first products and how it is helping customers across income categories, geographic, language, gender and age groups realize their shopping aspirations. The new colour palette includes hues of 'jamuni' and 'mango', evoking the vibrancy and splendor of India's…

08 Jun

Disha Patani becomes brand ambassador of Xiaomi India

Priyanka Bhowmickbollywood, Entertainment, IndiaEntertainment, india

Xiaomi India has announced the appointment of actress Disha Patani as the brand ambassador for its range of audio and mobile accessories. The actor will be seen performing daring stunts in the new campaign for the Redmi Buds 4 Active, which the company says are the ultimate wireless earphones that offer exceptional audio immersion. Anuj Sharma, Chief Marketing Officer, Xiaomi India said, “Disha Patani's dynamic and energetic personality perfectly aligns with the essence of Redmi Audio and Mobile Accessories, which is reflected in our tagline, 'Rise. Never read'. We are confident that our collaboration with Disha will enhance our brand…

07 Jun

Dress code implemented for women, girls in three temples in Uttarakhand

Business CorrespondentIndia

Uttarakhand temples authority has come up with new dress code rules for girls and women which states that atleast 80% of body should be covered and must prefer Indian traditional dresses. Shrimahant Ravindra Puri, Secretary of Mahanirvani Akhara and President of Akhil Bhartiya Akhara Parishad told ANI “On behalf of Mahanirvani Akhara, an appeal has been made to women and girls that if they are coming for temple worship, then they should wear clothes according to Indian tradition and should cover 80% of their body. Only then they will get entry into the temple”, he added. The rule has been…

07 Jun

Orange Health Labs appoints Ayushmann Khurrana as their brand ambassador

Priyanka BhowmickBusiness, Entertainment, IndiaEntertainment, india

Orange Health Labs, a company owned by Orchard Healthcare, a company that provides diagnostic lab services, has announced actor Ayushmann Khurrana as its brand ambassador.The company said the collaboration will promote the vision of home diagnostics to enable consumers to get faster treatment. Dhruv Gupta and Tarun Bhambra was founded Orange Health Labs.nvenient. The company said it will leverage Khurana's popularity and influence to drive engagement and awareness, and the campaign highlights how fast the diagnostics are convenient. Gupta said, “Ayushman Khurrana's appointment as brand ambassador marks an exciting phase in the company's growth trajectory. Apart from being a nationally…

07 Jun

Aditya Birla invests Rs 5,000 crore in jewellery business

Priyanka BhowmickBusiness, IndiaBusiness, india

The Aditya Birla Group is all set to enter the branded jewellery retail business with an investment of 5,000 crore, competing with heavyweights like Titan Company and Kalyan Jewellers. The group's new venture, "Novel Jewels Limited," will have large-scale exclusive jewellery retail stores across India along with in-house jewellery brands, the group said in a statement on Tuesday. This is the third major venture of a new business group in the last two years, following B2B e-commerce for paints and building materials. Additionally, it operates a large fashion retail business under Aditya Birla Fashion & Retail Limited, which sells men's…