Coca-Cola India’s iconic lemony beverage, Limca, has anounces its latest campaign, #TravelWithLimca, with the vibrant Triptii Dimri stepping in as the face of the brand. This initiative aims to inspire individuals to embark on an exciting journey of discovery within their own cities.
The campaign, crafted by Studio X, invites viewers to join Triptii Dimri on a lively bus ride through the streets of her city. With the first sip of refreshing Limca, a wave of happiness washes over her, sparking a sense of adventure and intrigue. Energized by the tantalizing taste, Triptii sets out to uncover hidden treasures, from bustling markets to savory street food stalls, showcasing the richness of urban experiences.Expressing her enthusiasm about her association with Limca, Triptii Dimri shared, “I am thrilled to be a part of Limca and to encourage others to explore the beauty of their own cities. Together with Limca, I look forward to embarking on this exciting journey of discovery.”
Ruchira Bhattacharya, Senior Director of Marketing at Coca-Cola India, expressed excitement about the campaign, stating, “With its legacy of refreshing lime and lemon flavors, Limca has been a favorite for five decades. Through #TravelWithLimca, featuring Triptii Dimri, we aim to inspire people to discover the charm of their cities while enjoying a chilled Limca.” As part of the campaign, Limca is offering a promotional deal until June 30th, where consumers can win travel vouchers from DMRC, Ease My Trip, and more by scanning their Limca bottle.
