In line with the Bombay High Court order dated 30.06.2021 with regard to New Tariff Order (NTO) 2.0, Zee Entertainment Enterprises Limited (ZEEL) released its new a-la-carte channel and bouquet pricing to serve the diverse entertainment preferences of the viewers. The pricing is being released without prejudice to ZEEL’s rights and contentions under all petitions pending adjudication before the Supreme Court w.r.t. New Tariff Order (NTO) 2.0.
Since its inception, ZEEL has built a strong and deep-rooted bond with its viewers. ZEEL offers the finest variety of entertainment across multiple viewer segments and genres, with the widest network footprint of 67 channels in 11 languages. It has one of the highest viewership bases across Hindi and regional language markets, including Marathi, Bangla, Kannada, Telugu, Tamil, Malayalam, Bhojpuri, Odia, Punjabi and English in the GEC, movies, news, music, lifestyle and HD genres. On average, it produces 419 hours of new content every week, making it one of the most invested consumer brands in India. Besides holding a strong position in the Hindi speaking markets with household brands like Zee TV, Zee Cinema, &TV, &pictures and Zee Anmol; it enjoys long-standing leadership in Marathi and Bangla markets with Zee Marathi and Zee Bangla.
