ZEE5 is all set to celebrate one of the biggest Hindu festivals in the country, 5-day long celebration of Durga Pujo, with its viewers. This Durgotsav, the platform is bringing Maa Durga to millions of households across the globe, allowing viewers to experience all the pujo rituals remotely and witness the grandeur of over 40 renowned pandals virtually from the comfort of their homes. This endeavor will see ZEE5 live stream the pujo from the best and most popular pandals from Kolkataandother Indian cities.
ZEE5 has conceptualized a 360-degree campaign, #ZEE5SaradinerSangee, to not only celebrate the spirit of Durga Pujo with viewers across the globe, but also highlight the wide range of Bengali content on the platform. The campaign video showcases how ZEE5 is a true companion for audiences and has made the vast and quality content offerings accessible and available to all, anytime and anywhere.
Talking about the campaign, Abhirup Datta, Head – AVOD Marketing, ZEE5 India said, “Durga Pujo also upholds the rich heritage of Kolkata on the global map and as a brand present in 190+ countries, this is our endeavour to create unique experiences uniting Bengalis from across the world with the exclusive offerings on ZEE5.”
