India’s Yamaha Motor has announced a major refresh to its motorcycle lineup, building on its brand campaign, ‘The Call of the Blue’. The update includes fresh color choices and cosmetic enhancements for the popular R15 V4 and FZ series model range, including FZ-S FI Ver 4.0 DLX, FZ-S FI Ver 3.0, FZ FI Ver 3.0, and the FZ-X.
The aim is to boost sales and establish stronger connections with young customers across the country. The new color choices are tailored to match each customer’s lifestyle, providing a personalized journey and enticing enthusiasts to embrace ‘The Call of the Blue’.
Commenting on the upgrades, Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, expressed excitement about the new color schemes and graphics, stating that they aim to captivate riders and onlookers alike. The carefully curated palette features bold and refreshing shades, adding glamour to the bikes and heightening consumer delight. Yamaha has introduced these fresh color schemes after receiving feedback from young consumers in color-related surveys.
