India’s Yamaha Motor has opened two new “Blue Square” outlets in West Bengal. These new Yamaha exclusive outlets are launched under the banner of ‘EssemTekno Services’ in Andul, Howrah, and ‘Wheel Movers’ in Kalyani.
These outlets, under the banner of ‘Blue Square’, aim to provide a superior end-to-end experience for customers through a highly personalized approach. The outlets, which are designed to instill a sense of pride in being associated with a global brand deeply rooted in international motorsports, are branded with the words “Blue” representing the brand’s proud racing legacy and “Square” symbolizing a curated platform for customers to connect with Yamaha’s exhilarating, sporty, and stylish range of two-wheelers.
The outlets also serve as a platform for the Blue Streaks riders, Yamaha’s exclusive biker community, allowing riders to engage and interact with other riders. With the opening of these outlets, Yamaha now has 20 exclusive Blue Square Showrooms in the West Bengal market and 255 outlets PAN India.
