Western Union, a leader in cross-border, cross-currency money movement and payments, and Airtel Payments Bank, a subsidiary of India’s largest integrated telco – Bharti Airtel, today announced a collaboration enabling millions of Airtel Payments Bank customers in India to receive international remittances in their bank accounts.
Airtel Payments Bank customers can soon direct Western Union money transfers into their bank accounts through the banking section of the Airtel Thanks App in real-time1. These transfers will be available for withdrawal at any of the over 500,000 banking points of Airtel Payments Bank.
Western Union’s collaboration with Airtel Payments Bank offers another channel for swift transfer of cross-border remittances into India, the world’s largest remittance-receiving country according to the World Bank. With an unmatched distribution reach, millions of Airtel Payments Bank customers across the country will soon be able to seamlessly connect and conveniently withdraw the money, sent to them by their loved ones around the world.
The announcement marks further expansion of Western Union’s unique ability to partner with a growing base of national tech leaders by leveraging its core assets – including global settlement capabilities, network, compliance and technology systems – to enable international cross-border transfers with customer facing innovation.
Receiver-directed money transfer services are on the rise with flexible linkages offered by mobile apps and wallets. It offers receiving customers the choice of a preferred payout method based on convenience.
“The future of money transfer is to deliver what customers want – allowing them to move money whenever, however and wherever they want. Our platform cuts through the international complexities so millions of new customers can access their funds in real-time,” said Western Union President and CEO, Hikmet Ersek.
“Our business offers multiple channel choice for our customers and it comes from building an inter-connectedness platform that links diverse financial and fintech players including Banks, FIs, Telcoms and Fintech players,” Ersek said.
The collaboration will work on the Reserve Bank of India mandated Money Transfer Service Scheme (MTSS), a quick and easy way of transferring personal remittances from abroad to beneficiaries in India. Only inward personal remittances into India such as remittances towards family maintenance and remittances favoring foreign tourists visiting India are permissible under the MTSS guidelines.