India’s leading women’s fashion brand – W, has launched amega-campaign ‘Be the Same or Be W’ showcasing its latest collection for the festive season. The digital-first campaign showcases distinct head-to-toe looks for various occasions that makes a W woman look differentiated in every setting. With this campaign, W is reaching out to all women out there and asking them to choose different, look different and celebrate being different.
W’s stylish Festive‘22collection offers unique festive-fusion styles for the contemporary Indian woman. It features an exquisite Insta Saree–a one-piece modern avatar of the traditional saree, Duo Dress – a fusion dress with a layered jacket or attached top for that edge around festivities and Kimono Jumpsuit -an all-in-oneensemble with versatile silhouette that blends fashion with functionality and is fit to wear for any occasion.
Talking about the campaign, Anant Daga, Managing Director, TCNS Clothing Co Ltd. said,“ Be the Same or Be W’ is a testament to our constant product innovation. This campaign is for the quintessential W woman, who believes in starting a trend instead of following.
