Two of India’s most loved and admired brands are now ‘Together For Tomorrow’ giving birth to a new brand called ‘Vi’ (read as ‘We’). Vodafone Idea Limited (VIL) communicated its new unified consumer brand identity and positioning through a virtual launch. The integration of two brands is a culmination of the largest telecom integration in the world. Vi is built to be strong, ever-dependable, agile, intuitive and a brand in tune with the needs of the customers, in these ever-changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow. Vi is future ready and is committed to dynamically serve and enable a digital society to progress in life.
Launching the new brand, Ravinder Takkar, MD & CEO, Vodafone Idea Limited said, “Vodafone Idea came together as a merged entity two years ago. We have, since then focused on integrating two large networks, our people and processes. I am delighted to present Vi, a brand that will bring important meaning to the lives of our customers. The brand integration not only marks the completion of the largest telecom merger in the world but also sets us on our future journey to offer the world-class digital experience to 1 Billion Indians on our strong 4G network. The deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs. The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India.”
