Vi, a prominent telecommunications operator, has unveiled its latest emotionally resonant creative initiative – ‘Be Someone’s We.’ This campaign aligns closely with the company’s overarching vision of becoming a true companion to its customers, contributing to a better today and a brighter tomorrow. Its core message is a profound one, emphasizing the importance of mutual support during both the best and most challenging of times, even through the smallest of gestures. The campaign draws inspiration from everyday scenarios, illustrating how a network can function as a bridge that fosters human and social connections, encourages inclusivity, and nurtures a sense of togetherness.
At its heart, the campaign highlights how even a simple call or message can make someone feel less isolated, less lonely, and cherished. By doing so, it solidifies Vi’s position as a reliable partner. The ‘Be Someone’s We’ initiative aims to forge connections, engage with, and uplift the spirits of the younger audience segment.
Conceived by Ogilvy India, the campaign comprises various slice-of-life stories, focusing on situations that often leave us feeling excluded or lonely. These commercials ingeniously incorporate the song ‘Akele Akele Kahaan ja rahe ho’ to narrate two distinct stories: Story 1: Dandiya and Story 2: Kheer.The campaign is set to launch on October 5, premiering during the World Cup event. Beyond the World Cup, the campaign will also be showcased across multiple platforms, including digital media and surround channels. In addition to the films, the campaign will be reinforced through digital, out-of-home advertising (OOH), and retail channels.
