Essilor®, a leading brand in prescription lenses, has appointed cricketer and global sports icon Virat Kohli as its India brand ambassador. This strategic partnership marks a powerful alliance between the two entities, with Essilor® being a world leader in the Ophthalmic Industry with over 170 years of technological innovations, and state-of-the-art manufacturing facilities, and Virat Kohli, a living legend and role model, who has led the India Under-19 team to World Cup victory in 2008.
Essilor® will launch a multi-media campaign featuring Kohli, showcasing the value proposition of Essilor® brands. The Campaign showcases a strong portfolio of innovative brands – Stellest®, Eyezen®, Varilux®, Crizal® being the famous lenses. A combination that offers complete protection against all enemies of clear vision, so that the wearer’s vision is at its full potential.
Network Advertising will be the creative agency behind the campaign, which will be released across multiple channels, including social, digital, and print, to reach audiences across the country.Speaking about this Narasimha Narayanan, Country Head, EssilorLuxottica South Asia, said, “This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to empowering individuals to see the world with clarity and confidence.”
