The world leader in depilatory products Veet® undergoes its biggest reformulation in hair removal creams with the launch of Veet Pure™. The all-new dermatologically tested range is aimed to elevate consumer’s hair removal experience. It includes natural extracts of Cucumber, Aloe Vera and Grapeseed Oil, with a simplified formula, offering a superior, efficient and pain free solution for hair removal at home.
Veet is also addressing the unpleasant odour users have experienced with hair removal creams, enhancing their sensorial experience with fresh fragrances and long lasting smooth and moisturised skin. Marked as the next big thing in hair removal category, Veet Pure™ is formulated for, and tested amongst Indian women catering to their tastes and preferences. 93% of the Indian women liked the new hair removal range. The new campaign film featuring Sarah Ali Khan establishes Veet Pure™ as the ‘Next Big Thing’ in hair removal, celebrating women irrespective of their skin colour, ethnicity, hair type and style. The new Veet Pure™ Hair Removal Cream comes in 3 variants – cucumber for normal, aloevera for sensitive skin and grape seed oil for the Dry skin. The existing variants in the market are replaced with the new Veet Pure™ range at the same price point, available in 30g, 50g and 100g packs for each of the three new variants.
Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, said, “To launch this new product that caters to all skin types, we conceptualized a film that draws parallels on how this new and improved formulation was much needed in the category.”
