Upstox, one of India’s largest investment platforms, launched its Indian Premier League (IPL) 2022 campaign – ‘Own Your Future. The goal of the campaign is to promote financial inclusion in the country by encouraging young Indians to participate in the equity market, invest wisely, own assets that will grow over time and help them take control of their future. The multimedia marketing campaign includes commercials on television, digital, and social media platforms.
‘Own Your Future campaign includes a series of videos elaborating how one can ‘Make your favorite companies work for you’ by buying their stocks, becoming a shareholder in them, and thus having the company and its management work to improve the returns. The first two videos of the series were released along with the launch of Tata IPL 2022. Noteworthy, Upstox is the first broking firm that has partnered with IPL ever since the cricket league was launched in 2008. The company currently has over 9 million customers and aims to reach users living in remote corners of the country.
“The campaign ‘Own Your Future’ intends to encourage more Indians to participate in the equity market and make the right investment choices through Upstox. Just like IPL has redefined cricket, Upstox aims to redefine investments for its customers”, said Kavitha Subramanian, Co-Founder of Upstox.
