In its constant endeavour to exceed customer expectations by delivering exceptional experiences, Toyota Kirloskar Motor (TKM) has announced the introduction of “T CARE”, an innovative initiative aimed at delivering a holistic ownership experience to their esteemed customers.
T CARE integrates a range of supports with value-added proposition under a single brand, ensuring that every engagement with the customer reflects Toyota’s core values of reliability, quality, and exceptional care. Driven by a customer-centric approach, “T CARE” provides a comprehensive range of services that demonstrates the company’s dedication to enriching customer delight and fostering long-term relationships.
Commenting on this new initiative, Mr. Sabari Manohar, Vice President of Sales, Service, and Used Car Business at Toyota Kirloskar Motor, stated, “At Toyota, our customers are at the heart of everything we do. Our focus always remains on elevating the customer experience at every touch point—before, during, and after the sale.” Notably, TKM currently has 685 customer touch points plus 360 T Sparsh outlets, which cumulatively stands at a total of 1045 touch points across India, ensuring easy accessibility to Toyota’s varied products and services, and thereby making it convenient for their esteemed customers.
