Toyota Kirloskar Motor (TKM) announced that its ABCD sanitation program is planned to be launched in the aspirational district of Raichur. The primary objective is to maximize reach to the marginalized communities and locations where it is needed most. Additionally, a one-year ABCD refresher program is planned to be introduced covering schools in three phases.
India has launched the “Swachh Bharat Abhiyan” to improve sanitation facilities for its citizens. The ABCD Program by TKM was implemented in 1004 Government schools in Ramanagara District until 2020, covering over 58,000 children. The program has been successful in empowering students and fostering a behavioural change towards sanitation, highlighting the importance of hygiene and its benefits to health.
Students have become ambassadors, actively promoting and ensuring the adoption of hygiene practices. Mr. Vikram Gulati, Country Head & Executive Vice President, Corporate Affairs and Governance, Toyota Kirloskar Motor said, “Through this initiative, we aim to bring about a significant behavioural shift towards better sanitation practices, not just within schools, but also in homes and communities.”
