Toyota Kirloskar Motor (TKM) has expanded its presence in Northeast India with the inauguration of Preet Toyota, a new dealership in Jorhat, Assam. Spread over 26,000 sq. ft., the facility offers comprehensive Sales, Service, and Spares (3S) solutions, including the T Gloss studio for specialized vehicle care and Toyota U-Trust services for used car transactions. The launch ceremony was attended by Mr. Masaru Shimada, Deputy Managing Director of Toyota India & Middle East, and Mr. Arun G Nair, Vice President and Chief Representative for the East Region at TKM.
Jorhat, a key economic and cultural hub in Upper Assam, is witnessing rapid urbanization and growing consumer demand for quality automobiles. The city’s strategic location along A.T. Road makes it an important market for automotive sales, with expanding potential from both urban and nearby rural customers. The entry of Preet Toyota is poised to meet this demand by offering a broad range of Toyota vehicles—from the popular Innova Hycross and Fortuner to luxury models like the Camry Hybrid and Vellfire—backed by Toyota’s trusted after-sales service.
Mr. Arun G Nair emphasized TKM’s commitment to delivering safe, reliable mobility solutions in emerging markets, while dealer principal Mr. Akash Agarwal reiterated the focus on customer-centric service. With this new outlet, TKM’s dealership network reaches 1,187 locations nationwide, reinforcing its strategy to grow in Tier 2 and Tier 3 cities.
