Toyota Kirloskar Motor (TKM), proudly announced its association with the prestigious Hornbill Music Festival in Nagaland, India, for the second consecutive year through the title sponsorship. The Hornbill Music Festival, a popular music event, is set to take place at Naga Heritage Village in Kisama, Nagaland, from December 1st to 10th, 2023. TKM’s partnership with the festival aligns with its core social values, aiming to preserve and promote local culture and heritage.
The Hornbill Festival, a 10-day celebration of Nagaland’s cultural heritage, features a variety of cultural exhibitions and traditional Naga tribe traditions. The event, organized by the Department of State Tourism and the Department of Art & Culture, showcases Naga tribes’ music, dance, feasts, archery, wrestling, indigenous games, and athletic sports. The inaugural session was attended by senior leaders from Kirloskar Systems, TKM, and Toyota Tsusho Insurance Broker India.
The event also featured business associates from Toyota and Okusa Toyota. Commenting about TKM’s association with the Hornbill Music Festival 2023, Mr. Varinder Kumar Wadhwa, General Manager – Strategic Business Unit (East) of Toyota Kirloskar Motor, said, “TKM’s specially curated car pavilion, featuring varied models including the specially customized Hilux for Forest Patrolling, exemplifies our enthusiasm to showcase our diverse product offerings, aimed at providing ‘Mobility for All’ with awesome experiences.”
