Toyota Kirloskar Motor (TKM) has reached a significant economic milestone with cumulative sales of its flagship SUVs, the Fortuner and Legender, crossing 3 lakh units in India. This reflects robust consumer confidence in the premium automotive segment and highlights Toyota’s ability to meet evolving demand with its focus on performance, durability, and luxury.
The Fortuner, since its 2009 debut, has maintained its appeal with a powerful 2.8L diesel engine producing 204 PS and 500 Nm torque, coupled with superior off-road capabilities. Its bold design, ladder-frame chassis, and commanding presence cater to a rising upper-middle-class demographic. The Legender, launched in 2021, targets aspirational urban consumers with dual-tone styling, wireless charging, and a premium JBL audio system, while retaining strong 4×4 capabilities.
A key economic hub in Upper Assam, increasing disposable incomes and infrastructure development have contributed to a growing appetite for high-end vehicles. Local dealerships report rising sales of Fortuner and Legender models among professionals, tea estate owners, and entrepreneurs who prioritize power, comfort, and long-term value. Toyota’s customer-centric T CARE ecosystem further supports ownership satisfaction, positioning the Fortuner and Legender as strategic assets in India’s expanding premium SUV landscape.
