Tide, the world’s premier detergent brand, proudly announces a landmark partnership with Bollywood icon Shah Rukh Khan, marking a significant milestone in its journey of innovation and consumer-centric solutions. The collaboration unveils the ‘ASLI SRK – Stain Removal King’ campaign, accompanied by the introduction of the NEW & IMPROVED Tide, engineered with enhanced stain magnets for unparalleled cleaning efficacy.
The last decade has witnessed Tide’s dedication to pioneering laundry solutions, from Tide Matic Liquid to Tide PODS. The latest advancement, with its cutting-edge formula, is meticulously designed to address evolving consumer needs, emphasizing deep-seated stain removal for garments subjected to varied lifestyles, wardrobe changes, and culinary incidents. Shah Rukh Khan, renowned for his commitment to perfection, assumes the role of Tide’s brand ambassador, endorsing the product as the ‘asli/real SRK – Stain Removal King.’ Speaking on this association, Khan states, “This collaboration transcends mere endorsement; it reflects a shared commitment to excellence. I recommend Tide as the ‘asli/real SRK,’ delivering unparalleled stain removal performance.”
Mukta Maheshwari, Chief Marketing Officer, P&G India, and Vice President, Fabric Care, P&G India, affirmed the strategic significance, stating, “We are delighted to have SRK recommend Tide as the ‘asli/real SRK – Stain Removal King’ to consumers and fans nationwide.” This partnership embodies Tide’s corporate ethos of delivering exceptional laundry solutions, solidifying its position as an industry leader.
