Tilaknagar Industries Limited (TI) (BSE: 507205) (NSE: TI), one of the leading Indian-Made Foreign Liquor (IMFL) manufacturers, has announced the unveiling of its all-new Blue Lagoon Premium Gin. The revamped Blue Lagoon Gin, blending traditional craftsmanship with contemporary design, is now available in three premium variants: Orange, Lemon, and Plain.
Tilaknagar Industries is rebranding its product range to expand beyond brandy, aiming to penetrate East and North-East India, which hold significant potential for the IMFL segment, with the launch of new variants. Mr Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries Limited said, “We now aim to further strengthen our position and replicate our success in other IMFL segments by leveraging our expertise and knowledge.”
Blue Lagoon Gin, launched in Assam, is a vibrant and playful spirit with a tagline “Just Dive In.” The packaging features charming characters with sunglasses, vibrant colors, and joyful expressions, with three variants represented by distinct emojis. The clear bottle reflects the character’s exuberant personality, catering to a youthful and experimental audience, showcasing the brand’s vibrant and playful world.
