Thums Up, the iconic homegrown beverage brand under The Coca-Cola Company, is thrilled to unveil the next chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign “Thums Up Utha, India India Macha”. The campaign proudly highlights the relentless determination of our players for the upcoming World Cup, hopeful of driving and motivating fans to believe in India’s journey to victory.
The film features cricket icons like Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and Rohit Sharma in a campaign aimed at making India believe in Team India. The campaign’s core lies in its unique storytelling, featuring Shahrukh Khan as the ‘Voice of Belief’. The narrative explores the emotions of Indian cricket fans, capturing the dynamic interplay between their passionate hearts and contemplative minds.
Commenting on the launch of the next chapter of ICC World Cup Campaign, Arnab Roy, Vice President, Marketing Coca-Cola India, and South West Asia said, “We will do this through tech led, real time responses from expert panels and credible influencers that encourage everyone to keep rooting for our team.”
