Prime Day 2022 in India came to a successful close this weekend (July 23 and 24) with members across India discovering joy at the two-day celebration with the best deals, savings, new launches, blockbuster entertainment and more. Prime members from 95% of the pin codes in India purchased during this year’s Prime Day more than 32,000 sellers saw their highest ever sales day.
1.5x more customers signed up for Prime membership compared to last year’s Prime Day, with 2 out of 3 new members joining from outside of Top 10 town/cities like Rourkela, Mokokchung, Kullu, Dholpur, Nagapattinam, Tonk, Sehore, Kanchipuram, Raebareli, Ramgarh, Thanjavur, Sawai Madhopur, Yamuna Nagar.
Prime members from over 3800 Indian cities and towns and in over 230 countries and territories have watched India’s Prime Day releases on Prime Video. Customers shopped from 50% more seller’s vs last Prime Day, from 11,738 pincodes during the lead up and on Prime Day this year. 70% of the sellers received an order are from Tier 2-3-4 cities like Kolhapur, Surat, Ghaziabad, Raipur, Coimbatore, Mangalore, Jalandhar and Cuttack. These sellers include artisans, weavers, women entrepreneurs, start-ups and brands, local offline neighbourhood stores.
Nearly 18% more sellers’ grossed sales over INR 1 crore and close to 38% more sellers grossed sales of over 1 lakh vs last Prime Day. Local neighbourhood shops that sell on Amazon.in witnessed a sales growth of 4X. In 2021, Amazon introduced a new leadership principle – Success and Scale Bring Broad Responsibility. This Prime Day, Amazon deployed a large fleet of electric vehicles on Indian roads -up 4.5X from last year to deliver tens of thousands of packages to customers covering more than 160,000 KMs.
