MyGlamm, India’s No. 1 Online D2C beauty brand, announced the launch of its first-ever serum-infused makeup range – the Super Serum face makeup range for multifaceted ‘Super Women’. The range has come alive in an exciting manner, with a new-age modern format TVC featuring brand ambassador and investor Shraddha Kapoor, who highlights the ‘super’ features of the range. Highlighting ingredients such as Hyaluronic Acid, the products in the new range marry the best of makeup and skin-friendly serums.
The vegan and cruelty free Super Serum face makeup range comprises a BB Cream, a Compact, a Concealer and a Foundation. Each product comes with the power of Hyaluronic Acid, which holds 1000X its weight in water, to retain skin moisture, add bounce and suppleness, along with antioxidants that protect the skin from damage. Packed in a bold and beautiful gold, the brand colour, the Super Serum face makeup range is one for keeps.
The TVC has been conceptualised by Publicis Worldwide and directed by SohiniDasgupta and Shachi Malhotra. MyGlamm’s brand ambassador and investor Shraddha Kapoor also commented on the new range and the TVC, saying, “I loved working on the TVC, it is a fun way to engage with women who like to feel and look glamorous.”
