The “One Nation, One Fertiliser” theme or Pradhan Mantri Bhartiya Jan Urvarak Pariyojana was launched by the Central Government. this is often the foremost necessary chemical initiative implemented by the Indian Government till date. below the theme, every kind of fertilizers, whether or not or not organic compound, DAP or NPK, square measure about to be sold below the sole complete “Bharat”.
The theme seeks to standardize chemical brands across Asian nation nonetheless the company that manufactures them. It aims to induce obviate all confusions related to the quality of fertilizers and their accessibility. Earlier, retailers were pushing the sale of positive brands to urge higher commission and manufacturers unit of measurement promoting their own merchandise through targeted drive. This creates plan on fertilizers, forcing farmers to costlier alternatives. this can increase the prices of the fertilizers significantly.
The new theme is anticipated to minimise the worth of fertilizers and increase their accessibility at intervals the market. Creation of 1 complete for all fertilizers will cut back the cross-country movement of fertilizers, resulting in large freight subsidies. it’ll bring down competition between utterly totally different manufacturers and guarantee spare provide of fertilizers is obtainable across Asian nation. it’ll unify the chemical brands across Asian nation. below the new rule, the chemical manufacturers unit of measurement mandated to promote their product below the complete Asian nation.
