Seagram’s Imperial Blue, one of the most iconic brands in the industry launched its Cool New Blue packaging. This transformation is going to be a delight for the whisky consumers.
Imperial Blue is revered by millions across the country. Through the years, it is known to deliver clutter breaking minimalistic packaging which has been loved by the consumers, evident from the fact that it’s the destination brand driving the category growth. The new design further enhances the distinct imagery that the brand has been known for. The new royal blue outer packaging has a remarkable premium appearance and the newly designed sleek bottle is a delight to hold. The new pack rollout is supported through a high decibel launch campaign fully engaging the target audience, therefore building excitement to own ‘The Cool New Imperial Blue’.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Through this transformation, we are reinvigorating its classic design and providing it a contemporary& youthful personality that will continue to resonate with our evolving consumers. This pack will increase the brand franchise, leading it towards newer heights.”
