The Big Billion Days (TBBD) 2023 marked a decade of success for Flipkart’s annual flagship event, which is drawing to a close, with a stellar response from millions of customers and the seller community. Reflecting an overall uptick in consumer sentiment, the 10th edition of TBBD witnessed a record 1.4 Billion customer visits over early access and 7 days of the shopping festival.
During the festive period, transaction sellers experienced a 2.5X increase in business, while new on-app experiences like Flippi, Vibes, and SPOYL saw a 4X increase in engagement. Additionally, 40% of buyers in key categories interacted with immersive 3D and AR experiences before making purchases during TBBD. Speaking about the successful completion and impact of 10 years of The Big Billion Days, Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said, “This truly reflects the impact Flipkart has made on the ecosystem, where year after year, we have witnessed millions of individuals embrace the power of digital commerce..”
During TBBD’23, Flipkart Axis Bank Credit Card saw an 8X increase in overall spends and 4X increase in orders compared to the pre-festive period. Flipkart Pay Later also saw a 4X growth, and EMI spends increased by 7X compared to the pre-festive period.
