Tata Motors has unveiled India’s #1 selling SUV brand, the Nexon, in its iconic #DARK avatar for both its ICE and EV offerings. The company also launched the premium SUVs, the new Safari, and the new Harrier in their #DARK versions. Commenting on the launch, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “The #DARK edition has truly captured the imagination of the new generation, reflecting their evolving tastes and preferences.”
The #DARK range has been a trendsetter in the industry, exuding opulence and luxury since its launch. The new #DARK range includes the Nexon.ev, which boasts a bold and aggressive SUV style, while the Nexon #DARK features a chiseled hood, sleek LED lamps, and a dynamic stance. New Nexon#DARK is available at the price of ₹ 11.45 Lakh, while Nexon.ev#DARK at ₹ 19.49 Lakh.
The Harrier and Safari are the flagship SUVs in the #DARK range, featuring top-of-the-line features such as Welcome and Goodbye Signature Animation on Front & Rear LED DRLs, LED DRLs with Center Position Lamp in the Front, and a Driver Knee Air Bag for enhanced safety. The New Harrier #DARK is available at ₹19.99 Lakh, and New Safari #DARK at ₹20.69 Lakh.
