Tata Trusts launched ‘Gaanth Pe Dhyaan’, an initiative aimed at raising awareness about early detection of breast cancer, through a unique event at Dibrugarh Cancer Centre, a unit of Assam Cancer Care Foundation, a joint initiative between the Government of Assam and Tata Trusts. The ‘Gaanth Pe Dhyaan’ campaign, part of the ‘Kaise Ka Cancer’ initiative, aims to raise awareness, encourage open discussions, and promote community action on breast cancer, using the metaphor of ‘lumps in food’.
Gaanth Pe Dhyaan aims to raise awareness about the significance of breast self-examination for early detection of breast cancer. The initiative was launched through an innovative event at Ranchi Cancer Hospital and Research Centre, followed by events at Tata Medical Center in Kolkata and Sri Venkateswara Institute of Cancer Care & Advanced Research in Tirupati.
The event, a collaboration between the Government of Assam and Tata Trusts, was introduced at Dibrugarh Cancer Centre, a unit of Assam Cancer Care Foundation. Speaking at the event, Dr. Nabajyoti Choudhury, Medical Director & Unit Head, Dibrugarh Cancer Centre, said, “This initiative urges women to proactively take charge of their breast health through thorough monthly self-breast examinations, followed by regular clinical screening as a key step in early detection of breast cancer – one that can save lives.”
