Tata Tea Premium, the flagship brand, is celebrating India’s art, culture, and heritage on Independence Day with its #DeshKaGarv initiative. The campaign aims to take the nation on a colorful journey of pride and glory, highlighting India’s rich handlooms legacy and 75 years of post-Independence journey.
Embodying the essence of regional pride, Tata Tea Premium packs crafted for the Assam region showcase the timeless Muga silk, which is acclaimed for its resplendent golden sheen and durability. Asia), Tata Consumer Products, said, “Each sip of Tata Tea Premium brings not just the taste of excellence but also the essence of ‘Desh ki Chai’, a cup that knits all of us together in a tapestry of love, unity, and pride.”
India’s rich cultural heritage is evident in its diverse arts, crafts, and music traditions, particularly in handlooms. Tata Tea Premium – Desh Ki Chai pays homage to this art form with a limited-edition pack collection inspired by India’s handlooms on Independence Day. The pack showcases Indian craftsmen’s art, including timeless creations like Muga Silk, Banarasi Silk, Kanjeevaram, and Paithani. Mullen Lintas created a heartwarming TVC celebrating India’s vibrant handloom legacy, sung by singer Usha Uthup, and urging everyone to honor the threads that weave the nation’s glory.
