Tata Tea Gold has unveiled uniquely designed range of festive packs bring alive the joy and essence of the 5 special days of pujo celebrations starting from Shashti to Dashmi. The design language of the pack is a celebration of the festivities associated with this time. With a unique concept of 5 packs celebrating the 5 special days of pujo, Tata Tea Goldbrings alive the story of the grand celebration and rituals performed during the festivities.
The idea is to live the joy, fun and emotions of Durga Puja celebration with the packs dedicated to the 5 important days of the festival. The festive edition packs bring out the intricate and fascinating details of pujo with special packs dedicated to the 5 days of pujo starting from Shashti till Dashmi. Speaking about the festive edition packs, Puneet Das, President, Packaged Beverages, TATA Consumer Products, said, “The new packaging has a beautiful storytelling and visual appeal to the Bengali audience and aims to bring alive the magic and passion of West Bengal in celebration of this unique festival.”
