Tata Motors, India’s leading automotive manufacturer, announced the commencement of bookings for the highly anticipated new Harrier and Safari models. Following the exceptional success of their predecessors, the new Harrier and Safari are poised to redefine the driving experience by integrating cutting-edge technology, unmatched safety features, and a design ethos that exemplifies Tata Motors’ dedication to innovation and excellence. Tata Motors is offering customers the option to book a twin SUV at a starting price of INR 25,000 at authorized dealerships or the company’s website.
The Harrier and Safari are new vehicles designed for young consumers, offering a dynamic, sporty design and personalized features. Introduced in four personas – SMART, PURE, ADVENTURE, and FEARLESS, the Harrier offers advanced technology, ADAS with Adaptive Cruise Control, 7 airbags, Smart E-shifter and paddle shifters, and Dual Zone Fully Automatic Temperature Control, making it an unwavering companion on one’s journey. Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “We are excited to present to you the new wave of Tata Motors SUVs and are confident that these two products will represent the capability and the aspirations of not only our customers but also that of our brand!”
