Tata Motors, India’s largest commercial vehicle manufacturer, announced the launch of ‘Truck Utsav’ – a unique customer engagement initiative. Tata Motors is launching a campaign called Truck Utsav to promote its latest vehicles and mobility solutions. The campaign will showcase advanced trucks and value-added services, including the new LPT 1916, which is designed to increase customer profitability.
The campaign will also provide customers with the opportunity to engage with financing partners for easy vehicle financing. The event will be held in various cities.The Tata LPT 1916, unveiled at Truck Utsav, offers the highest payload in its segment, allowing fleet owners higher income and profitability.
It features a fuel-efficient 3.3-litre diesel engine, a walkthrough LPT cabin for driver comfort, and features like cruise control, Gear Shift Advisor, dual-mode fuel economy switch, low-rolling-resistance tires, and engine brake. Commenting on the occasion, Mr. Rajesh Kaul, Business Head – Trucks, Tata Motors said, “Truck Utsav provides the perfect platform to engage with our customers, fostering invaluable insights and partnerships. We look forward to welcoming our customers for engaging conversations at this distinct event.”
