India’s electric vehicle (EV) adoption is on the rise, with a notable rise in preference among women buyers, indicating a shift in the automotive industry. TATA.ev, a pioneer in the EV segment, has driven widespread adoption through innovative advancements and sustainable mobility. Tata Motors has consistently shown significant growth in electric vehicle (EV) sales, selling over 48,000 EVs in FY23 and 37,000 in H1 of FY24, indicating a growing demand for EVs as the market matures and adoption barriers decrease.
The increasing interest in electric vehicles (EVs) among women is driven by their innovative features and cost-effectiveness. 19% of Tata Motors’ electric vehicle buyers are first-time car buyers, indicating a growing market segment for women who are embracing the shift towards electric mobility for their initial automotive experience.
TATA.ev’s data and analytics reveal the significant success and growing interest in electric vehicles (EVs) due to various factors reshaping the automotive industry. About 22% of Tiago.ev buyers are women, twice the industry average for 4-wheelers. This trend is driven by the modern features and enhanced comfort of EVs, making them a compelling value proposition.
