Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors Ltd. and the pioneer of India’s electric vehicle (EV) revolution, launched its #EasyToEV campaign – a myth busting campaign devised to educate customers and demystify several hearsays around EVs, fostering confidence among fence sitters and potential owners. This campaign was launched across platforms and was also showcased during the Tata IPL 2024 to capture a vast set of audience.
Tata.ev’s #EasyToEV campaign, launched during Tata IPL 2023, aims to empower the next generation of EV buyers in India. The campaign uses relatable, light-hearted vignettes to tackle key barriers and promote sustainable EV adoption. The campaign serves as a testament to innovation and the pursuit of a sustainable future, fostering continuous conversations about EV adoption.
Tata.ev is promoting the #EasyToEV campaign, aiming to democratize electric vehicles (EVs) in India. The campaign engages with both supporters and skeptics, highlighting the ease of life with EVs. The campaign also boosts confidence among potential buyers, as the EV segment in India has seen 90% year-on-year growth in FY 24. Tata.ev aims to capitalize on this opportunity to increase EV adoption in the country.
