Tata Passenger Electric Mobility (TATA.ev) has introduced a new brand identity, “MoveWithMeaning,” to strengthen its commitment to the future of mobility. The brand’s name, “move” captures the company’s focus on mobility and its commitment to a safer, smarter, and greener future. The words “with meaning” build on the intent – they power up what TATA.ev stands for with a clear focus on responsibility, collective action, and future readiness.
The new identity is designed with Landor & Fitch, reflecting the brand’s platform and focusing on sustainability. Key highlights include the Orbit logo, which combines the “.ev” with larger circles in a distinct grid, showcasing TATA.ev’s circular ecosystem of human and environmental interaction. The Evo Teal color symbolizes TATA.ev’s innovation and tech-forward capabilities, while the open-source Inter typeface reflects modernity and accessibility.
TATA.ev’s new brand identity combines electronic circuits and nature-inspired ripple sound, balancing tradition and innovation. The ‘bridge’ element adds motion and dynamism to typography, showcasing sustainability and mobility’s future.Commenting on the new brand identity, Mr. Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. said, “Our new brand identity for electric vehicles underlines our commitment to accelerate the adoption of clean energy mobility solutions. ”
