Taneira, the ethnic wear brand from the Tata Group’s Titan Company, has announced its first-ever nationwide sale offering up to 40% off across a wide range of handcrafted sarees, festive lehengas, unstitched kurta sets, and ready-to-wear collections. This strategic move follows an impressive ~30% growth in FY25 and a strong start to FY26, driven by heightened wedding and festive demand.
Available across Taneira’s network of 80 stores in 41 cities, the offer is designed to kickstart the early festive season and enhance accessibility to the brand’s premium ethnic wear, which includes Banarasis, Kanjeevarams, Jamdanis, and Tussars. All products are crafted from pure, natural fabrics and many are certified for authenticity, including Pure Zari Kanjeevarams.
In Agartala, the Taneira showroom at Chowmuhani is witnessing an enthusiastic consumer response. Local shoppers are taking advantage of the limited-time offer, particularly appreciating the blend of heritage craftsmanship and competitive pricing ahead of the seasonal demand. “This is the first time we’re offering such extensive discounts. It’s not just about price—it’s about delivering the purity, quality, and legacy that define Taneira,” said Somprabh Kumar Singh, Chief Sales and Marketing Officer.
