30
May
The flagship brand of Danone India Protinex launched a new commercial on television and digital platforms. The TVC portrays the life of an Indian adult who is unable to carry out basic household chores due to tiredness and lack of strength. It was conceptualized by DDB Mudra and draws inspiration from our daily life and demonstrates show declining strength encumbers an individual’s ability to enjoy life with his family. The TVC expresses his concern over the declining muscle strength of Indians over 30 years of age. Sedentary lifestyle among adults in India has become more common. People above 30 are…