10
Mar
Blended Scotch whisky Chivas has unveiled a fresh new look for its flagship blend - the biggest redesign in Chivas’ 112-year history. Chivas 12 - one of the world’s biggest-selling Scotch whiskies - has undergone an extensive redesign of its bottle, label, and pack to usher in a striking new look that blends boldness, modernity, and status while still flexing the luxury and distinguished heritage long associated with Chivas.A redesigned crest shines a light on the beating heart of Chivas – the ‘luckenbooth’, a symbol embodying the Chivas values of ambition, generosity, and unapologetic success. The outer box has undergone…