26
Apr
Diageo India's flagship brand Kolkata Knight Riders Soda announced its association with Kolkata Knight Riders as the Celebrations Partner during this season of Cricket. The brand is encouraging its consumers to do with this campaign with cheers such as "Yaaronkesaath make it happen, limit main rakhna celebration". The messaging resonates with consumers who want to enjoy safely with their friends and ensure the safety of all their yaars. Historically Cheers has always bought fans together and made their fandom epic and entertaining. McDowell's No1 is using this to enhance the engagement and celebration for this cricket season across languages and…