30
May
Nescafé RTD launches its new campaignNescafé Ready-To-Drink (RTD) cold coffee has launched an inspiring new campaign “Thoda Aur Machaa”. Through a 3-part video series the campaign brings forth stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact. Malhar Kalambe 23 year old, founder of NGO “Beach Please” shared his thoughts. Animal rights activist Zabi Khan featuring in this campaign commented that animals rights are as important as human rights. Rayna Singh, an 18-year old, teaches self-defense to girls in underprivileged areas. The campaign is conceptualized in partnership with Lowe Lintas. Prateek…