04
Jul
Piramal Pharma Limited’s Consumer Products Division announced the launch of their new campaign, ‘Pakda Pakdi’ with celebrity brand ambassadors Kareena Kapoor and Saif Ali Khan for its baby care brand, Little’s - Comfy Baby Pants. The campaign aims at highlighting the entry of Little’s comfy baby pants in the mass markets with the launch of its singles pack thus making it affordable and accessible to new parents. The singles pack will be priced at Rs. 9, 10, 12 for S, M, and L sizes respectively. The campaign, ‘Pakda pakdi khelna Little’s ka kaam hai, aur baaki choti choti cheezon ka…