10
May
ITC Limited’s Sunrise Pure (market leader in the spices category in West Bengal) concluded its campaign Aajker Annapurna. The aim of the campaign was to encourage and support cooking enthusiasts in West Bengal. Starting 11 September 2021, the contest invited participation via on-ground activations throughout Kolkata, appealing to women who want to open their own food business. The shortlisted women of the Aajker Annapurna contest were given professional training in Finance, Social Media Management, Cooking and Plating, and on how to run a restaurant. The women were also given a professional setup to record their own YouTube recipe videos which were…