india

08 Jun

Disha Patani becomes brand ambassador of Xiaomi India

Priyanka Bhowmickbollywood, Entertainment, IndiaEntertainment, india

Xiaomi India has announced the appointment of actress Disha Patani as the brand ambassador for its range of audio and mobile accessories. The actor will be seen performing daring stunts in the new campaign for the Redmi Buds 4 Active, which the company says are the ultimate wireless earphones that offer exceptional audio immersion. Anuj Sharma, Chief Marketing Officer, Xiaomi India said, “Disha Patani's dynamic and energetic personality perfectly aligns with the essence of Redmi Audio and Mobile Accessories, which is reflected in our tagline, 'Rise. Never read'. We are confident that our collaboration with Disha will enhance our brand…

07 Jun

Orange Health Labs appoints Ayushmann Khurrana as their brand ambassador

Priyanka BhowmickBusiness, Entertainment, IndiaEntertainment, india

Orange Health Labs, a company owned by Orchard Healthcare, a company that provides diagnostic lab services, has announced actor Ayushmann Khurrana as its brand ambassador.The company said the collaboration will promote the vision of home diagnostics to enable consumers to get faster treatment. Dhruv Gupta and Tarun Bhambra was founded Orange Health Labs.nvenient. The company said it will leverage Khurana's popularity and influence to drive engagement and awareness, and the campaign highlights how fast the diagnostics are convenient. Gupta said, “Ayushman Khurrana's appointment as brand ambassador marks an exciting phase in the company's growth trajectory. Apart from being a nationally…

07 Jun

Aditya Birla invests Rs 5,000 crore in jewellery business

Priyanka BhowmickBusiness, IndiaBusiness, india

The Aditya Birla Group is all set to enter the branded jewellery retail business with an investment of 5,000 crore, competing with heavyweights like Titan Company and Kalyan Jewellers. The group's new venture, "Novel Jewels Limited," will have large-scale exclusive jewellery retail stores across India along with in-house jewellery brands, the group said in a statement on Tuesday. This is the third major venture of a new business group in the last two years, following B2B e-commerce for paints and building materials. Additionally, it operates a large fashion retail business under Aditya Birla Fashion & Retail Limited, which sells men's…

06 Jun

TagZ Foods appoints Indian Cricketer Shikhar Dhawan as investor and brand ambassador

Priyanka BhowmickBusiness, India, Sportsindia

TagZ Foods, a Bengaluru-based urban snack brand has announced that it has roped on Indian cricketer Shikhar Dhawan as an investor and brand ambassador. Shikhar Dhawan, known for his dynamic batting style, passion for fitness and strong appeal among young consumers, is perfect for TagZ Foods, which is committed to providing an appropriate snacking experience. This brand partnership aligns well with Dhawan's focus on fitness and active lifestyle choices. Talking about the partnership, Shikhar Dhawan said, "I am thrilled to be associated with TagZ Foods, a brand dedicated to promoting fitter snacking habits. As an athlete, I understand the importance…

06 Jun

Byju’s files suit against TLB acceleration

Priyanka BhowmickBusiness, IndiaBusiness, india

Baiju filed a lawsuit against the lenders of its $1.2 billion term loan B, which it raised in November 2021 in the US. The company also said it will not pay any further interest until the case is resolved. “Byju's has taken the decisive step of filing a complaint in the New York Supreme Court challenging the acceleration of its $1.2 billion Term Loan B (TLB) and disqualifying a significant purchaser, Redwood Capital Management, against the terms of the TLB. The debt portion is primarily during trading in distressed debt," the company said in a statement. The company also said…

05 Jun

Zebronics TV signs Hrithik Roshan as brand ambassador

Priyanka BhowmickBusiness, Entertainment, IndiaBusiness, Entertainment, india

Zebronix, an IT peripheral, audio systems and lifestyle accessories company, has roped on actor Hrithik Roshan as the brand ambassador of smart LED TVs. The company said this is the sixth year of collaboration with Roshan and it has expanded into its new range. Roshan says: “I personally enjoy and watch all kinds of content when I am at home. High-quality home entertainment is extremely important to me, as every little aspect from sound quality and visual definition is important to enhance the overall experience of consuming content. I am delighted to strengthen my 6-year partnership with them, this time…

26 May

AcneStar roped in Rashi Khanna as their new Brand Ambassador

Priyanka BhowmickBusiness, Entertainment, India, LifestyleEntertainment, india

Mankind Pharma House AcneStar has roped in Rashi Khanna as the new face of the brand to better engage with the audience. Given Raashi Khanna's popularity across the spectrum through her films and shows across languages, mediums and genres, the brand aims to intensify its reach pan India with a TVC. Commenting on the collaboration, Raashi Khanna said, “Acne and skin concerns are universally sensitive issues and as youngsters, we are always looking for easy and safe ways to get clear acne-free skin. AcneStar employs scientific brilliance to introduce a product that provides reliable solutions for skincare, I am delighted…

26 May

Realme announces Shah Rukh Khan as brand ambassador

Priyanka BhowmickBusiness, Entertainment, India, LifestyleBusiness, Entertainment, india

Realme on Thursday announced superstar Shah Rukh Khan as the brand ambassador of Realme smartphones. The announcement comes at a time when Realme is gearing up to launch its flagship smartphone series, the Realme 11 Pro series 5G, in India. Talking about the collaboration, actor Shah Rukh Khan said, "The brand's unwavering commitment to pushing boundaries is perfectly in line with my own pursuit of excellence. Together, we aim to ignite innovation and accelerate Realme's growth globally. ” This collaboration reinforces the brand's commitment to inspiring the millennial generation and setting benchmarks in the smartphone industry. By joining the force,…

25 May

Superdry brings Kartik Aryan as its Brand Ambassador

Priyanka BhowmickBusiness, Entertainment, LifestyleBusiness, Entertainment, india

Superdry launched its campaign with brand ambassador Karthik Aryan, sporting looks from the brand's denim collection. “The collection takes inspiration from the seventies and the Y2K era to offer a trend-led denim range that caters to a variety of fits. Karthik's style and fan base speak to the Gen-Z consumer that the brand is very focused on targeting," said Justin Lodge, Chief Marketing Officer, Superdry. The campaign features Karthik Aaryan in everyday denim moments, from being adventurous outdoors to cozying up indoors to showcase a sustainable, versatile collection from Superdry that helps you just be your uncool self. Talking about…

25 May

Allu Arjun’s Pushpa 2 targets Summer 2024 release: Report

Priyanka BhowmickEntertainment, IndiaEntertainment, india

'Pushpa: The Rise' was released in theaters in 2021 amid the pandemic and lockdown. This film starring South star Allu Arjun caught the attention of the audience. It was through this film that Allu became a known face at the pan-India level. This film did more than three hundred and fifty crore rupees at the country's box office. Since then, the audience and fans are waiting for the second part of the film 'Pushpa: The Rule'. Director Sukumar also started to work on the film at the end of last year. The first glimpse of the film was released last…