07
Mar
Hindustan Unilever Ltd (HUL) has launched ‘BinBoy’ campaign that looks to inspire individuals to segregate household waste at source and ensure that waste stays out of the environment and in the circular economy. The ‘BinBoy’ campaign through its child protagonist ‘Appu,’ aims to drive behaviour change among citizens and urge them to segregate waste at homes and residential societies. Through an engaging narrative and thought-provoking dialogue, the campaign draws attention to the seriousness of mixedwaste disposal and need for immediate action. HUL has achieved 100% plastic waste collection. The Company has facilitated environmentally safe disposal of more than 1.1 lakh…