Flipkart

Flipkart’s ‘End Of Season Sale’ event

Flipkart’s ‘End Of Season Sale’ event

India’s homegrown e-commerce marketplace Flipkart has announced its end-of-season sale (EOSS) event begins on June 10, 2022, which will bring cheer and festivities to millions of customers as close to 2,00,000 sellers, and more than 10,000 brands come together to bring a wide selection of fashion, beauty and lifestyle products. The weeklong event over June 10-17 will see the introduction of Fashion TV, a 24*7 live commerce for the first time on the Flipkart app. This unique initiative will enable customers to browse an expansive assortment of 4 formats of live prime-time shows including- brand-led lives, celeb-led lives, game-time lives…
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Flipkart witnesses growth for its SuperCoin reward program

Flipkart witnesses growth for its SuperCoin reward program

India’s homegrown e-commerce marketplace Flipkart has seen tremendous growth for its SuperCoin reward program across categories in the past year. The multi-brand reward ecosystem that rewards consumers and enables them to redeem coins on every single purchase across Flipkart, Myntra, Cleartrip and PhonePe, sees close to 1.5 billion SuperCoins issued every month. SuperCoins can be redeemed while buying any product from the participating sellers on Flipkart and also while accessing the rewards store among other options, purchasing the latest fashion styles on Myntra, making travel bookings on Cleartrip or to pay over thousands of select merchants through PhonePe. 58% of…
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Flipkart is making a positive difference to a million livelihoods

Flipkart is making a positive difference to a million livelihoods

Flipkart is boosting rural India's economy with a new generation of artisans, weavers and handicraft makers. India's millions of artisans, weavers and micro-entrepreneurs form a big part of the country's economy. Flipkart Samarth, launched in 2019 to bring India's artisans, weavers and micro-enterprises into the e-commerce fold, is today making a positive difference to over a million livelihoods. Flipkart Samarth focuses on women and rural entrepreneurs, artisans and weavers including the differently-abled, who often face challenges in accessing working capital, infrastructure, and digital training. Samarth aims to ease their entry into e-commerce and empower them to leverage technology for driving…
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Flipkart records sale of over 200 million Fashion products

Flipkart records sale of over 200 million Fashion products

India’s homegrown e-commerce marketplace Flipkart has recorded a sale of over 200 million fashion products across close to 19,200 pin codes. The Spring Summer Season also played a key role for customers and sellers and saw close to 175,000 fashion sellers participating. Customers shopped for fashion and lifestyle products including sarees, men’s t-shirts, watches, sunglasses, women’s kurtis and footwear. The season saw customers shopping for fashion products from across the country including metros and a majority of these customers also from tier 3, 4 and 5 cities shop for fashion products from cities like Ranchi, Ernakulam, Kanpur, Medinipur, Cuttack; and…
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Flipkart’s new initiative to cater to millions of Indian students

Flipkart’s new initiative to cater to millions of Indian students

India’s homegrown e-commerce marketplace Flipkart is rolling out a dedicated virtual storefront on its app, called the ‘Flipkart Student’s Club’, a one of its kind initiative to cater to millions of Indian students and support their academic, athletic, cultural, social and extracurricular interests. This store will see participation from hundreds of brands, offering a wide selection to enhance students’ shopping experiences.It aims to bring millions of students from across the country closer to brands and services that will improve their experience and provide them with products and benefits. The program has been designed to onboard students through a simple verification…
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Flipkart focused on the growth of seller ecosystem in India

Flipkart focused on the growth of seller ecosystem in India

India's homegrown e-commerce marketplace Flipkart has announced a slew of industry-first marketplace policy changes and new capabilities to build a more inclusive e-commerce ecosystem that contributes to the growth, prosperity and empowerment of seller partners. The Policy changes and tech capability details for existing and new sellers are – (1) Seamless 10 minute onboarding - An industry-first capability focused on simplifying the sellers' barriers to getting started on their e-commerce journey. (2) Ease of listing and cataloging - Flipkart has solved for easy product listing/cataloging by introducing an industry-first AI-led automated solution. (3) Best-in-class payment/return policies - Flipkart will now…
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Flipkart’s first Grocery Fulfillment Center in Guwahati

Flipkart’s first Grocery Fulfillment Center in Guwahati

Aiming to enable the consumers to online shopping and get doorstep delivery of groceries, Flipkart has launched its first grocery fulfillment center in the northeast region. Consistent with Flipkart’s people-centric approach and commitment to strengthening diversity and inclusion in its supply chain operations, this is Flipkart’s second facility in India, after Coimbatore, which is almost entirely run by women. The center will cater to the grocery needs of customers in over 800 PIN codes across Guwahati and the neighboring cities and towns including Agartala, Aizawl, Darjeeling, Dibrugarh, Imphal, Kohima, and Shillong. Located in Palasbari (near Guwahati, Assam), this facility will…
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