Entertainment

20 Jul

Superbottoms ropes on Alia Bhatt as investor & brand ambassador

Priyanka BhowmickEntertainment, IndiaEntertainment, india

Superbottoms, India's leading sustainable child and mother care brand, announced that actor Alia Bhatt has joined her team as an investor and brand ambassador. With this association, the brand aims to revolutionize the industry and hopes the actor's popularity will strengthen his foothold in India. Commenting on joining the brand, Alia Bhatt said in a statement, "As a mother, I am more aware that we owe our children a healthy planet and I am very happy to partner with a fellow mother, whose vision of conscious choice empowerment is to connect with myself. Their unique and innovative products prioritize safety…

19 Jul

L’oreal Paris names Kendall Jenner as new Global Ambassador

Priyanka BhowmickBusiness, IndiaEntertainment, india

According to The Sun, the model and reality TV star has reportedly signed an $11 million deal to represent the French beauty brand. Jenner followed in the footsteps of other iconic women, such as Helen Mirren, Jane Fonda, Jennifer Aniston and Eva Longoria as the new faces of L'Oreal."I'm honored to be part of a new sisterhood of strong, powerful women and to say those iconic words, I deserve it. It feels like a true full-circle moment to join the L'Oréal Paris family and have the opportunity to embody everything the brand is about." ,” Jenner said. "No one defines…

18 Jul

Nandani Creation appoints Madhuri Dixit as brand ambassador

Priyanka BhowmickBusiness, BUSINESS, Entertainment, IndiaBusiness, Entertainment, india

Nandani Creations Limited, a Jaipur-based women's Indian apparel, has announced the appointment of Madhuri Dixit as brand ambassador to promote the company's brands "Jaipur Kurti" and "Desi Fusion by Jaipur Kurti" through digital media advertising as well as in-store visual branding (electronic and print). As part of this company, Dixit will promote the brand products "Jaipur Kurti" and "Desi Fusion by Jaipur Kurti" to increase the company's reach across the country. Under the branding campaign, the company plans to conduct promotional activities through outdoor marketing, in-store visual branding (electronic and print) and digital media advertising. The company looks forward to…

15 Jul

VLCC ropes in Tamannaah Bhatia as brand ambassador

Priyanka BhowmickBusiness, IndiaBusiness, Entertainment, india

VLCC has roped in Bollywood actress Tamannaah Bhatia to be the brand ambassador for its latest range of facial kits, the brand announced on Friday. The brand operates in beauty and personal care categories such as facial kits, face moisturizers, sun-care, face washes, serums and more. “Our expertise in providing world-class facials is reflected in our range of facial kits that customers love including gold, diamond, anti-tan and more. Facials provide what everyday skin care can't and that's what inspired our new Gold Facial Kit campaign with Tamannaah,” said Puneet Gulati, Group Chief Marketing Officer, VLCC. Bhatia is featured in…

14 Jul

Gera Developments announces Superstar ‘Amitabh Bachchan’ as Brand Ambassador

Priyanka BhowmickBusiness, Entertainment, IndiaBusiness, Entertainment, india

Pune-based real estate developer Gera Developments, which has been building homes in Pune for the last 50 years, said on July 13 that it has signed Bollywood actor Amitabh Bachchan as its brand ambassador. "… Amitabh Bachchan has not only reinvented himself to stay relevant but he has also created a personal bond and an emotional appeal with everyone, which is in line with the principles of the Gera brand," the company said in a statement explaining its decision to sign the 80-year-old as its brand ambassador. "We have seen an immediate resonance with Gera's brand, especially as our trend…

13 Jul

Musk explores setting up Tesla supply chain ecosystem in India

Priyanka BhowmickBUSINESS, BusinessEntertainment, india

Electric vehicle (EV) maker Tesla has held talks with the Indian government, exploring the possibility of bringing its auto parts and electronics chain to India and getting allocations and tax breaks in the process. The US-headquartered electric vehicle maker has shown interest in bringing its own supply chain ecosystem to India, even as the government asked the company to assess the existing auto-component supply chain in the country, the Economic Times reported on July 13. After meeting Prime Minister Modi during his visit to the US last month, Tesla CEO Elon Musk said: "He (PM Modi) really cares about India…

11 Jul

Anupam Kher will portray Rabindranath Tagore in his 538th film

Priyanka BhowmickEntertainment, IndiaEntertainment, india

Renowned Indian actor Anupam Kher has announced that he will be portraying the iconic poet, philosopher, and essayist Rabindranath Tagore in his 538th film. The news was shared by Kher on his Instagram, where he posted a photo of his first look as the revered poet. In the striking black-and-white image, Anupam is seen in an outfit reminiscent of Rabindranath Tagore's signature style. Sporting white hair and a long beard, he gave a serious expression as he looked down at the floor.The post is accompanied by an instrumental rendition of Tagore's famous song "Sakhi, Bhabona Kahare Bole" playing in the…

10 Jul

Oswaal Books announces Jitendra Kumar as brand face for two years

Priyanka BhowmickBUSINESS, Business, IndiaBusiness, Entertainment, india

The two-year partnership between Oswal Books and Jitendra Kumar aims to inspire and empower students by making education an engaging and enjoyable journey. Jeetu Bhaiya's association with Oswaal Books will further strengthen the brand's commitment to providing high-quality educational resources to meet the growing needs of students. Talking about the collaboration, Naresh Jain, MD, Oswal Books, said, "We are delighted to welcome Jitendra Kumar as the brand ambassador of Oswaal Books. Jitendra's versatility, authenticity and deep connection with the youth are perfectly aligned with us. Vision to transform the way students perceive and approach their educational journey. Through this association,…

08 Jul

Sara Ali Khan named first brand ambassador of Zouk

Priyanka BhowmickBusiness, BUSINESS, Entertainment, IndiaBusiness, Entertainment, india

Zouk, a 100% vegetarian lifestyle brand dedicated to bringing India-inspired designs into modern use, is thrilled to announce Sara Ali Khan as their first brand ambassador and their first brand film. She followed a very Indian but modern approach in her real and reel life and was perfect for the brand in this gesture. The news came after Zouk entered the offline store in Mumbai. "Sarah's energy, authenticity and passion for fashion make her a perfect fit for our brand. We believe that Sarah's impact and dedication to living will inspire our customers to adopt a traditional yet functional lifestyle…

07 Jul

Motorola makes Kriti Sanon its new brand ambassador

Priyanka BhowmickBusiness, IndiaBusiness, Entertainment, india

Smartphone brand Motorola has signed actress Kriti Shannon as its brand ambassador. The company said he was brought on board to announce its 'Motorola Razer 40 Ultra' and 'Razor 40' products. Shannon will appear in two television commercials. To kick off their collaboration with Kriti Sanon, Motorola worked on two television commercials (TVCs), focusing on the 'Flip the Script' offering for the newly launched range. The campaign showcases Kriti Sanon teaming up with Motorola to explore the many possibilities of the latest Motorola razr phone while showcasing its flip side. Speaking about the partnership, Shivam Ranjan, Marketing Head, APAC, Motorola,…