18
Jun
Britannia solved the #CoffeeKaBetterHalf dilemma that was causing wide spread paranoia and much anticipation. Britannia launched the all-new Britannia Biscafe, a coffee flavoured cracker that elevates your coffee drinking experience. Infused with the flavour of rich coffee and sprinkled with sugar, this super thin, light & crunchy biscuit offers coffee lovers the perfect companion to their cuppa. Britannia kicked off the campaign with a ‘leaked video’ of Karan Johar aka KJo, one of the most quirky, fashionable directors who have a strong affinity for Coffee. The video showed Karan losing his cool, as he was denied his favourite cup of…