16
Oct
A record 1.4 billion customers visited the platform during Flipkart's flagship festival sale event "The Big Billion Days' (TBBD) 2023".The event, which began on October 8 (with early access for VIP and Plus customers from October 7) and ended on October 15, "received a great response from both customers and a wide network of dealers across the country", said head Kalyan Krishnamoorthy. Flipkart Group's Executive Officer. The likes of smartphones, laptops, tablets and home appliances indicate a strong premiumization trend across India this year Televisions, audio devices, smartphones and grooming products were also among the top choices.According to Flipkart officials,…